Beloved children's book "Alice in Wonderland" is a popular choice for licensing because of its fun elements and the nostalgia it brings to consumers. But how exactly should brands go about this licensing process?
"Alice in Wonderland," penned by Lewis Carroll in 1865, remains one of the most beloved and enduring stories of all time. It's common for people to remain obsessed with stories they read during their youth. This story often leaves a lasting impression due to the formative nature of childhood and adolescence, making it a great asset for brand licensing.
"Alice in Wonderland," continues to captivate adults who first encountered it as children. This continuous fascination can be attributed to the power of imagination, the emotional connections formed with characters, and the nostalgic value these stories hold. Such books often influence personal values, interests, and even career choices.
The rich and imaginative world of "Alice in Wonderland" has inspired a wide range of themed merchandise. From party supplies and costumes to jewelry and home decor, fans can bring a piece of Wonderland into their daily lives.
These products allow enthusiasts to celebrate their love for the story through tangible items, ensuring that the magic of Wonderland continues to thrive in contemporary culture.
The commercial impact of "Alice in Wonderland" is significant. Themed merchandise not only satisfies fans' desires to own a piece of Wonderland but also keeps the story alive in contemporary culture.
It is difficult to tell how many themed products have been sold each year. But one sure thing is the quantity is vast both online and offline. Events like themed parties and cosplay conventions further popularize the story, ensuring its continuous presence in the public eye.
Creating comprehensive style guides is crucial in bringing the whimsical world of Wonderland to life. By leveraging the iconic creatures from "Alice's Adventures in Wonderland," designers can develop unique and engaging assets for the market. Here are some ideas to consider:
Develop color schemes inspired by the vivid and contrasting hues in Wonderland, such as the colors of the Mad Tea Party and the dark, mysterious tones of the Cheshire Cat's forest.
Create fonts and icons that reflect the whimsical and playful nature of the story, such as swirling text for magical elements and bold, striking fonts for the Queen of Hearts' decrees.
These elements together can help create a cohesive and enchanting style guide that effectively brings the essence of Wonderland to various products and media.
When licensing literary works like "Alice in Wonderland," it is highly recommended to include the title of the book and the logo of museums (such as the British Library) to lend authenticity and heritage value to the products.
For more product mockups, check out some of our creative concepts here.
The role of ARTiSTORY is crucial in translating the whimsical world of "Alice in Wonderland" from text to tangible products. Artists and designers act as depicters, transforming the vivid imagery and surreal experiences described by Lewis Carroll into real-world products. This involves capturing the essence of characters, settings, and themes through various forms of media.
The available museum and library sources for this option include the British Library and the Fitzwilliam Museum under Cambridge University, which are both included in ARTiSTORY's intellectual property portfolio.
The British Library houses a vast collection of historical documents and literary works, including original manuscripts of "Alice's Adventures in Wonderland." It is a treasure trove of knowledge and a vital resource for literary scholars and enthusiasts alike.
Located in Cambridge, the Fitzwilliam Museum is renowned for its extensive collection of art and antiquities. It frequently hosts exhibitions that celebrate literary classics, including "Alice in Wonderland," offering visitors a chance to explore the cultural and artistic impact of Carroll's work.
The transformation of "Alice in Wonderland" from a beloved story to a wide array of products illustrates the enduring power of imagination and creativity. Artists and designers play a pivotal role in bringing Lewis Carroll's fantastical world to life, allowing both new and old fans to experience the magic of Wonderland in tangible forms. This continuous cycle of artistic interpretation and commercial production ensures that "Alice in Wonderland" remains a cherished part of our cultural heritage.