ELEVATING THE ART OF STORYTELLING

About Us

Pioneers of Art &  Cultural IP Licensing

ARTiSTORY stands at the forefront of global art and cultural IP licensing, forming strategic partnerships with consumer brands and retailers worldwide. Through our distinguished IP portfolio, we empower brands to transport consumers into a world of captivating narratives that only our “Artifacts to Merchandise” expertise can accomplish.

Pioneers of Art
&  Cultural IP Licensing

We’re more than just a licensing entity — we’re your partner in vision and execution, offering holistic market insights and unwavering support from ideation to product launch.

From Artifacts to Merchandise

Why ARTiSTORY?

A Portfolio Like No Other
ARTiSTORY hosts an unparalleled portfolio with art licensing agreements for over 170 million epochal paintings and artifacts, with global rights secured for a significant portion of our IP.

Why ARTiSTORY?

Masters of Storytelling
We believe every art piece has a story to tell. Whether it’s an exclusive curator interview, or privileged access sessions for your marketing teams, we make the stories of art come alive.
End-to-End Design Solutions
We enable design. Each year, we compile Style Guides with handpicked artworks, narratives, and adaptable design elements – creating a treasure trove your designers can delve into.
Trusted by the Best
Brands are as much a part of our work as the art we represent. We proudly partner with stalwarts like TOM’S, Ruggable, Cariuma, and the Accor Group.
Experienced Leadership
Since 2016, our founding members have set industry benchmarks and launched groundbreaking licensing programs for renowned institutions like the British Museum and the MET in Mainland China.

ARTiSTORY in the News

End-to-End Design Solutions
We enable design. Each year, we compile Style Guides with handpicked artworks, narratives, and adaptable design elements – creating a treasure trove your designers can delve into.
Trusted by the Best
Brands are as much a part of our work as the art we represent. We proudly partner with stalwarts like TOM’S, Ruggable, Cariuma, and the Accor Group.
Experienced Leadership
Since 2016, our founding members have set industry benchmarks and launched groundbreaking licensing programs for renowned institutions like the British Museum and the MET in Mainland China.

ARTiSTORY in the News

Our Museum Partners

Our prestigious associations span continents, ranging from the revered corridors of the National Gallery in the UK and the historic collections at the Museum of Fine Arts in Boston to the innumerable treasures of the British Library and the avant-garde essence of Paris’s Centre Pompidou. Each partnership represents a testament to ARTiSTORY’s dedication to curating and amplifying the rich tapestry of global art and culture.
British Library
NATIONAL GALLERY
Museum of Fine Arts, Boston
Centre Pompidou
National Palace Museum
Thyssen-Bornemisza National Museum
The Benaki Museum
Dunhuang Inspiration

Design Meets Storytelling

We draw inspiration from a collection exceeding 170 million artifacts and artworks to artfully craft modern and contemporary design assets in tune with annually curated “trends and themes” for our Style Guides.

These guides (provided to our licensees) are not mere compilations of prints and patterns. We offer intricate tapestries of global narratives (crafted for marketing and storytelling) to enhance your marketing strategies with narratives and captivating content. This ensures every tale engages its rightful audience and transforms designs into sales and exceptional growth opportunities for our partners.
View All Case Studies

Our Work

Our palette of creativity doesn’t just color one canvas; it spans across diverse industries. The magic of art elevates digital platforms, transforms malls into cultural hubs, and turns hotel stays into artful escapades. Even cities get a fresh coat of history and culture. At ARTiSTORY, the possibilities of art are limitless, and we’re proud of what our partnerships are able to accomplish.
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FAQ
Why should retailers and brands work with ARTiSTORY when they can use public domain artwork or artwork in CC0 (Creative Common Zero)?

ARTiSTORY’s licensing programs and partnerships with the world’s top cultural organizations offer privileges you can’t get with CC0 and public domain art like opportunities for crossover branding with world-class museums and galleries, exclusive access to their curatorial departments, and the use of the museum spaces for product launch events. 


With us, you’ll get access to our annual trend-focused style guides and design assets created by our global creative team. These design assets include illustrations, prints and patterns, icons, badges and borders etc., all in Adobe Illustrator (AI) and Photoshop Document (PSD) formats – for you to use. We also offer our licensees and retail partners marketing and branding support through immersive store windows, short videos, live streaming, and social media campaigns featuring the artwork you select.

Why should our clients work with ARTiSTORY when they can work with museums directly?

Museums own many artifacts, but you need a licensing specialist to jump through the legal hoops and a creative studio to turn them into stunning design assets. Licensees can work with any museum that is open to the concept of licensing. But you have to work with one museum at a time, and it could take easily six months to one year before product design can start. 


ARTiSTORY has secured the master license rights, with themes and design assets developed for next season and already approved by the museums. Most importantly, our business development teams in your market are fully trained and ready to work with you.

Can you tell me more about your content and storytelling? How can it help us bring more shoppers to our stores?

Our partnership grants brands special museum access, a boon for D2C brands looking to attract influencers on platforms like Instagram and TikTok. By aligning with ARTiSTORY, brands can host influencers for exclusive museum tours, yielding unique promotional content.


ARTiSTORY emphasizes the in-store EXPERIENCE to entice shoppers back to physical locations. Beyond our museum-inspired design assets, we craft immersive experiences like themed shop windows. For instance, a licensee of our "Shakespeare - A Midsummer Night Dream" theme received interactive shop decorations that attracted passersby, drawing them in-store. You can contact us to see further examples.

What if the museum has not registered its trademark in the territory / product classes that we need? Can they still roll out licensed products without trademarks in the markets?

In situations where our museum partners have not registered their trademark in the market and/or specific classes, there are various pragmatic solutions available. Firstly, the co-branding approach (or crossover collaboration) allows the museum logo to be used as the name of the product collection while the licensees continue to use their own brands as the main BRAND for the product. (see examples on the below).

ARTiSTORY can specifically disclose the fact that the museum does not have the trademark in some trademark classes, and add an indemnification for the benefits of the licensees.

Connect with Us

Dare to imagine what art can do for your business. Let’s innovate together.
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A global leader in art and cultural IP licensing.
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