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Art and Pop Culture IP Collaboration: Emotion in Every Purchase

As a specialist of art and pop culture IP licensing and collaborations, ARTiSTORY is revolutionizing the landscape of consumer engagement by blending diverse artistic and cultural elements into merchandise development, ensuring that every purchase is a deeply personal and emotional experience.
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Transform Art and Culture to Merchandise

At ARTiSTORY, we pioneer the "Art and Culture to Merchandise" approach, where we meticulously select and reimagine cherished masterpieces, such as Vincent van Gogh's "Sunflower," Frida Kahlo's "Still Life with Parrots," and iconic elements of pop culture such as NASA's Artemis program, into vivid, distinct themes. These themes are then developed as style guides, rich with design assets and compelling narratives.

Our licensees have the unique opportunity to harness these assets, creating products that dazzle the senses with their visual appeal and craft marketing narratives that echo deeply within consumers.

Pioneers of Art &  Cultural IP Licensing

We’re more than just a licensing entity — we’re your partner in vision and execution, offering holistic market insights and unwavering support from ideation to product launch.
ARTiSTORY helps transform artifacts into merchandise

From Artifacts to Merchandise

From exploring diverse creations to curating inspired designs, our process seamlessly helps transform artistry into unique and captivating products and experiences.
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Our IP Partners

As a leader in art and pop culture IP licensing and collaborations, ARTiSTORY boasts a rich portfolio, including renowned museums, celebrated artists, and iconic pop culture IPs.

Each partnership represents a testament to ARTiSTORY’s dedication to curating and amplifying the rich tapestry of global art and culture.
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Our Work

We draw inspiration from a collection exceeding 170 million artifacts and artworks to artfully craft modern and contemporary design assets in tune with annually curated “trends and themes” for our Style Guides.These guides (provided to our licensees) are not mere compilations of prints and patterns. We offer intricate tapestries of global narratives (crafted for marketing and storytelling) to enhance your marketing strategies with narratives and captivating content. This ensures every tale engages its rightful audience and transforms designs into sales and exceptional growth opportunities for our partners.
Why should retailers and brands work with ARTiSTORY when they can use public domain artwork or artwork in CC0 (Creative Common Zero)?

ARTiSTORY’s licensing programs and partnerships with the world’s top cultural organizations offer privileges you can’t get with CC0 and public domain art like opportunities for crossover branding with world-class museums and galleries, exclusive access to their curatorial departments, and the use of the museum spaces for product launch events.


With us, you’ll get access to our annual trend-focused style guides and design assets created by our global creative team. These design assets include illustrations, prints and patterns, icons, badges and borders etc., all in Adobe Illustrator (AI) and Photoshop Document (PSD) formats – for you to use. We also offer our licensees and retail partners marketing and branding support through immersive store windows, short videos, live streaming, and social media campaigns featuring the artwork you select.

Can you tell me more about your content and storytelling? How can it help us bring more shoppers to our stores?

Museums own many artifacts, but you need a licensing specialist to jump through the legal hoops and a creative studio to turn them into stunning design assets. Licensees can work with any museum that is open to the concept of licensing. But you have to work with one museum at a time, and it could take easily six months to one year before product design can start.


ARTiSTORY has secured the master license rights, with themes and design assets developed for next season and already approved by the museums. Most importantly, our business development teams in your market are fully trained and ready to work with you.

Why should our clients work with ARTiSTORY when they can work with museums directly?

Our partnership grants brands special museum access, a boon for D2C brands looking to attract influencers on platforms like Instagram and TikTok. By aligning with ARTiSTORY, brands can host influencers for exclusive museum tours, yielding unique promotional content.


ARTiSTORY emphasizes the in-store EXPERIENCE to entice shoppers back to physical locations. Beyond our museum-inspired design assets, we craft immersive experiences like themed shop windows. For instance, a licensee of our "Shakespeare - A Midsummer Night Dream" theme received interactive shop decorations that attracted passersby, drawing them in-store. You can contact us to see further examples.

What if the museum has not registered its trademark in the territory / product classes that we need? Can they still roll out licensed products without trademarks in the markets?

In situations where our museum partners have not registered their trademark in the market and/or specific classes, there are various pragmatic solutions available. Firstly, the co-branding approach (or crossover collaboration) allows the museum logo to be used as the name of the product collection while the licensees continue to use their own brands as the main BRAND for the product. (see examples on the below).

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ARTiSTORY can specifically disclose the fact that the museum does not have the trademark in some trademark classes, and add an indemnification for the benefits of the licensees.

FAQ

Why should retailers and brands work with ARTiSTORY when they can use public domain artwork or artwork in CC0 (Creative Common Zero)?

ARTiSTORY’s licensing programs and partnerships with the world’s top cultural organizations offer privileges you can’t get with CC0 and public domain art like opportunities for crossover branding with world-class museums and galleries, exclusive access to their curatorial departments, and the use of the museum spaces for product launch events. 


With us, you’ll get access to our annual trend-focused style guides and design assets created by our global creative team. These design assets include illustrations, prints and patterns, icons, badges and borders etc., all in Adobe Illustrator (AI) and Photoshop Document (PSD) formats – for you to use. We also offer our licensees and retail partners marketing and branding support through immersive store windows, short videos, live streaming, and social media campaigns featuring the artwork you select.

Why should our clients work with ARTiSTORY when they can work with museums directly?

Museums own many artifacts, but you need a licensing specialist to jump through the legal hoops and a creative studio to turn them into stunning design assets. Licensees can work with any museum that is open to the concept of licensing. But you have to work with one museum at a time, and it could take easily six months to one year before product design can start. 


ARTiSTORY has secured the master license rights, with themes and design assets developed for next season and already approved by the museums. Most importantly, our business development teams in your market are fully trained and ready to work with you.

Can you tell me more about your content and storytelling? How can it help us bring more shoppers to our stores?

Our partnership grants brands special museum access, a boon for D2C brands looking to attract influencers on platforms like Instagram and TikTok. By aligning with ARTiSTORY, brands can host influencers for exclusive museum tours, yielding unique promotional content.


ARTiSTORY emphasizes the in-store EXPERIENCE to entice shoppers back to physical locations. Beyond our museum-inspired design assets, we craft immersive experiences like themed shop windows. For instance, a licensee of our "Shakespeare - A Midsummer Night Dream" theme received interactive shop decorations that attracted passersby, drawing them in-store. You can contact us to see further examples.

What if the museum has not registered its trademark in the territory / product classes that we need? Can they still roll out licensed products without trademarks in the markets?

In situations where our museum partners have not registered their trademark in the market and/or specific classes, there are various pragmatic solutions available. Firstly, the co-branding approach (or crossover collaboration) allows the museum logo to be used as the name of the product collection while the licensees continue to use their own brands as the main BRAND for the product. (see examples on the below).

ARTiSTORY can specifically disclose the fact that the museum does not have the trademark in some trademark classes, and add an indemnification for the benefits of the licensees.

Connect with Us

Our palette of creativity knows no bounds; we’ve worked in diverse industries, encompassing fashion, home goods, consumer electronics, stationery, gifts and restaurants and hotels.

In response to the growing need for successful shopper acquisition, consumer brands and retailers are actively harnessing the power of art and cultural intellectual property for innovative solutions.
Are you ready to elevate your business to new heights? Reach out to us by filling out the contact form or emailing us at marketing@artistorybrands.com or visit any of our offices.
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