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Transforming the Educational Toy Market with Unique IP and Storytelling: A Piece from ARTiSTORY Founder and CEO Yizan He

May 9, 2024
How Educational Toy Markets Can Benefit from Museum IP Licensing

The global educational toy market, estimated at $51 billion in 2023, is experiencing rapid growth. ARTiSTORY is at the forefront of this thriving industry, empowering fast growing toy companies to capitalize on the increasing demand for educational toys that promote learning and development.

In today's market, toy companies prioritize product uniqueness and effective marketing strategies to attract consumers. ARTiSTORY offers an unrivaled value proposition to its licensee partners, such as toy companies, by facilitating access to world-renowned museums, including the Polar Museum of Scott Polar Research Institute (Cambridge), the Smithsonian (Washington D.C.), Centre Pompidou (Paris), and the British Library (London).

The Benefits of Working with Museum Partnerships

These partnerships allow toy companies to immerse themselves in the rich collections of these institutions, gaining valuable insights and inspiration for product designs. Through exclusive behind-the-scenes tours and interviews with expert curators, toy companies can uncover fascinating stories and educational content that will captivate children and parents alike.

Collaborating with ARTiSTORY empowers the design and marketing teams of toy companies, as well as YouTube or Instagram influencer collaborators, with immersive experiences inside the museums. These experiences not only spark creativity and innovation but also provide a unique setting for filming promotional content, further enhancing the toy companies' marketing efforts.

Model, Static, Lockheed SR-71A Blackbird - NASM | ARTiSTORY
Model, Static, Lockheed SR-71A Blackbird / NASM


Or picture your marketing influencers presenting the newly developed intricate wooden fairy tale toy sets displayed against the backdrop of the British Library's awe-inspiring collections related to Fantastic Beasts, where inspiration came from the enchanting realms of beloved childhood stories.

How to get started

Looking for even more innovative ways to market your products and engage with your audience?  Consider what ARTiSTORY can offer:

  • Live streaming from the heart of a museum gallery, giving your customers an up-close and personal look at the inspiration behind your toys;
  • Exclusive interviews with expert curators, offering fascinating insights into the stories and educational value woven into each product;
  • And for a truly unforgettable experience, how about host a "Night in the Museum" product launch party, treating your distributors and retailers to an evening they'll never forget?

With a number of similar events already under its belt, ARTiSTORY is your go-to partner for both IP and creative storytelling support that will make your educational toys stand out from the crowd.

Art licensing for toy companies | ARTiSTORY
Lockheed SR-71 Blackbird / National Air and Space Museum


No reconnaissance aircraft in history has operated globally in more hostile airspace or with such complete impunity than the SR-71.  This Blackbird (pictured above) accrued about 2,800 hours of flight time during 24 years of active service with the U.S. Air Force. On its last flight, March 6, 1990, Lt. Col. Ed Yeilding and Lt. Col. Joseph Vida set a speed record by flying from Los Angeles to Washington, D.C., in 1 hour, 4 minutes, and 20 seconds. At the flight's conclusion, they landed at Washington-Dulles International Airport and turned the airplane over to the Smithsonian.

Just as the Lockheed SR-71 Blackbird gave the U.S. Air Force an unparalleled advantage in the skies during its service, your company can soar above the competition by partnering with ARTiSTORY.  Contact us today and unlock a world of possibilities for your products, your brand, and your company.

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Our palette of creativity knows no bounds; we’ve worked in diverse industries, encompassing fashion, home goods, consumer electronics, stationery, gifts and restaurants and hotels.

In response to the growing need for successful shopper acquisition, consumer brands and retailers are actively harnessing the power of art and cultural intellectual property for innovative solutions.
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Transforming the Educational Toy Market with Unique IP and Storytelling: A Piece from ARTiSTORY Founder and CEO Yizan He

May 9, 2024

In this short article, ARTiSTORY Founder and CEO talks about how the educational toy market can capitalize on museum IP licensing to meet increasing market demands.

The global educational toy market, estimated at $51 billion in 2023, is experiencing rapid growth. ARTiSTORY is at the forefront of this thriving industry, empowering fast growing toy companies to capitalize on the increasing demand for educational toys that promote learning and development.

In today's market, toy companies prioritize product uniqueness and effective marketing strategies to attract consumers. ARTiSTORY offers an unrivaled value proposition to its licensee partners, such as toy companies, by facilitating access to world-renowned museums, including the Polar Museum of Scott Polar Research Institute (Cambridge), the Smithsonian (Washington D.C.), Centre Pompidou (Paris), and the British Library (London).

The Benefits of Working with Museum Partnerships

These partnerships allow toy companies to immerse themselves in the rich collections of these institutions, gaining valuable insights and inspiration for product designs. Through exclusive behind-the-scenes tours and interviews with expert curators, toy companies can uncover fascinating stories and educational content that will captivate children and parents alike.

Collaborating with ARTiSTORY empowers the design and marketing teams of toy companies, as well as YouTube or Instagram influencer collaborators, with immersive experiences inside the museums. These experiences not only spark creativity and innovation but also provide a unique setting for filming promotional content, further enhancing the toy companies' marketing efforts.

Model, Static, Lockheed SR-71A Blackbird - NASM | ARTiSTORY
Model, Static, Lockheed SR-71A Blackbird / NASM


Or picture your marketing influencers presenting the newly developed intricate wooden fairy tale toy sets displayed against the backdrop of the British Library's awe-inspiring collections related to Fantastic Beasts, where inspiration came from the enchanting realms of beloved childhood stories.

How to get started

Looking for even more innovative ways to market your products and engage with your audience?  Consider what ARTiSTORY can offer:

  • Live streaming from the heart of a museum gallery, giving your customers an up-close and personal look at the inspiration behind your toys;
  • Exclusive interviews with expert curators, offering fascinating insights into the stories and educational value woven into each product;
  • And for a truly unforgettable experience, how about host a "Night in the Museum" product launch party, treating your distributors and retailers to an evening they'll never forget?

With a number of similar events already under its belt, ARTiSTORY is your go-to partner for both IP and creative storytelling support that will make your educational toys stand out from the crowd.

Art licensing for toy companies | ARTiSTORY
Lockheed SR-71 Blackbird / National Air and Space Museum


No reconnaissance aircraft in history has operated globally in more hostile airspace or with such complete impunity than the SR-71.  This Blackbird (pictured above) accrued about 2,800 hours of flight time during 24 years of active service with the U.S. Air Force. On its last flight, March 6, 1990, Lt. Col. Ed Yeilding and Lt. Col. Joseph Vida set a speed record by flying from Los Angeles to Washington, D.C., in 1 hour, 4 minutes, and 20 seconds. At the flight's conclusion, they landed at Washington-Dulles International Airport and turned the airplane over to the Smithsonian.

Just as the Lockheed SR-71 Blackbird gave the U.S. Air Force an unparalleled advantage in the skies during its service, your company can soar above the competition by partnering with ARTiSTORY.  Contact us today and unlock a world of possibilities for your products, your brand, and your company.