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Suplay Reimagines the Mad Hatter's Tea Party in Wonderland Collection
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Suplay Reimagines the Mad Hatter's Tea Party in Wonderland Collection
Inquire About Licensing
Suplay × British Library Wonderland Collection: Trend toys Inspired by Mad Hatter's Tea Party

In a delightful fusion of literature and toy trends, Suplay, a rising star in the toy industry, partnered with ARTiSTORY to reimagine the whimsical world of "Alice in Nursery" through a series of trend toys. Inspired by the iconic "Mad Hatter's Tea Party" from the classic tale, this collaboration captured the imagination of collectors and enthusiasts alike, quickly becoming a coveted collection.

Suplay, known for its innovative approach to trend toy design and distribution, aimed to transform the enchanting narrative of "Alice in Nursery" into a captivating series of toys. With a track record of successful collaborations and a vast network of designers and studios, Suplay was well-positioned to bring this literary inspiration to life in the form of highly sought-after trend toys.

British Library

The British Library, a renowned cultural institution, played a pivotal role in this collaboration. As a specialist in art and cultural IP licensing, the British Library provided access to the captivating narrative and artistic elements of "Alice in Nursery." Their partnership ensured that the essence of the beloved story was faithfully translated into captivating consumer products.


Mad Hatter's Tea Party

The centerpiece of this collaboration was the reinterpretation of the "Mad Hatter's Tea Party" scene from "Alice in Nursery." Artists drew inspiration from the whimsical characters and surreal ambiance of Lewis Carroll's masterpiece to create a series of trend toys that captured the essence of the beloved story. From intricately designed figurines to playful accessories, each artifact in the collection paid homage to the timeless tale in a unique and captivating way.

Mad Hatters Tea Party - The British Library | ARTiSTORY

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