Through the help of ARTiSTORY, Ruggable's recent collaboration with the National Gallery, London became a success.
Ruggable's goal was to bring famous masterpiece paintings by renowned artists into homes in a modern, accessible way that also aligns with their brand.
The National Gallery, London houses exactly what Ruggable was looking for. Its curated collection of paintings by artists like Claude Monet, J. M. W. Turner, Vincent van Gogh, and Michelangelo inspired the collection of rugs perfect for homeowners with an eye for art.
Ruggable's collection was inspired by ten classic masterpiece paintings.
A few of them were by Claude Monet, who created "Irises by the Pond," promoting tranquility, with vibrant irises surrounding a serene pond, creating a sense of calm and connection to nature through harmonious colors and light. Her work on "Snow Scene at Argenteuil" portrays a serene winter landscape, conveying a peaceful and contemplative mood through delicate snowfall and a muted color palette. "The Water-Lily Pond," also by Monet, captures the beauty of water lilies in a tranquil setting, eliciting a sense of serenity and introspection with its calming colors and reflective water.
J. M. W. Turner's "The Evening Star" presents a celestial scene, which creates a sense of wonder and contemplation as the evening star shines in the vast, atmospheric sky.
Ruggable also looked for inspiration from Vincent van Gogh's "A Wheatfield, with Cypresses," which was meant to convey emotional intensity through swirling cypresses and vibrant wheatfields, creating a dynamic and expressive atmosphere. His popular painting "Sunflowers" radiates warmth and energy, with vibrant sunflowers conveying a sense of vitality and joy through bold colors and textured brushstrokes.
Michaelangelo's "The Dream of Human Life" in sculpture and fresco form depicts complex emotions, addressing the fleeting nature of life and prompting reflection on the human experience. "The Manchester Madonna" conveys maternal tenderness and vulnerability. The Madonna's gaze and gentle embrace evoke a sense of love and protection, while the child's innocence and vulnerability contribute to the emotional depth of the artwork.
Pierre-Auguste Renoir's "The Umbrellas" captures a lively scene with people and umbrellas, conveying a sense of bustling activity and human interaction in a vibrant urban setting.
Bathers Paul Cézanne's "Bathers" portrays a natural setting with bathers, creating a contemplative atmosphere and highlighting the beauty and simplicity of the human form in harmony with nature.
ARTiSTORY's art IP licensing program helped Ruggable get access to National Gallery's wide collection of historical art pieces for use in their signature washable rugs. The art pieces can now be an easily accessible part of any home with the collection having various inspired pieces in different sizes.