iPass Fuses Art and Utility with Hokusai-Themed Travel Cards
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iPass × MFA Boston Hokusai-Themed Travel Cards
December 2023

In a unique collaboration, iPASS, a contactless smart card company from Taiwan, has partnered with the Museum of Fine Arts, Boston to launch a series of Hokusai-themed travel cards. This collection, inspired by the renowned Japanese artist Katsushika Hokusai's "Thirty-six Views of Mount Fuji," brings together art and functionality in a beautifully crafted product line.

iPASS aims to enhance the travel experience by integrating art into everyday life. By launching the Hokusai-themed travel card series, iPASS seeks to provide users with not only a practical tool for transportation but also a piece of cultural heritage that they can carry with them. The goal is to celebrate Japanese aesthetics and offer a unique way to appreciate Hokusai's masterpieces.

Museum of Fine Arts, Boston

MFA Boston plays a crucial role in this project by providing access to Hokusai's iconic artworks. The museum's extensive collection and expertise in Japanese art have been instrumental in ensuring the authenticity and quality of the designs used in the travel card series. MFA Boston's involvement guarantees that the artwork is accurately represented and respectfully integrated into the merchandise.

THE ARTIFACT

Thirty-six Views of Mount Fuji

The travel cards feature designs from Katsushika Hokusai's famous series "Thirty-six Views of Mount Fuji." Notable artworks used in this collection include "The Great Wave off Kanagawa," "South Wind, Clear Sky," "Thunderstorm Beneath the Summit," and "Kajikazawa in Kai Province." Hokusai, a master of Ukiyo-e (pictures of the floating world), created these prints in the early 1830s, capturing various perspectives of Mount Fuji. Each piece reflects the beauty and power of nature, as well as the harmony between humans and their environment.

Hokusai - Under the Wave Off Kanagawa (Great Wave) (about 1830–31)
Hokusai - Lilies, from an untitled series known as Large Flowers (1833-1834)
Hokusai - Fine Wind Clear Weather Red Fuji (1830-31)
Hokusai - Inume Pass in Kai Province (1831–32)
Hokusai - Yoshida on the Tokaido (1830-32)
Hokusai - Ejiri in Suruga Province (1830-32)
Hokusai - Hodogaya on the Tōkaidō (1830-32)

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