Beauty brands worldwide, like Taiwan's popular FreshO2, are redefining our connection with museums through exclusive collaborations including makeup, fragrances, nail polish, and more. Working with ARTiSTORY's licensing portfolio, they were able to tap into a collection from the National Gallery, London.
FreshO2 is a Taiwanese brand committed to addressing everyday beauty concerns with a grounded approach. In collaboration with ARTiSTORY, they partnered with the National Gallery, London, celebrating their bicentennial this May 2024. The collection draws inspiration from Impressionist masters such as Van Gogh, Renoir, Seurat, and Cézanne.
Like the timeless classics displayed in the museum, "FreshO2 X THE NATIONAL GALLERY" sereies perfectly encapsulates collector's dreamy items. This collection includes three worth collecting eyeshadow palettes inspired by paintings: Van Gogh Forever Classic Sunflowers 6 Colors Eyeshadow Palette, Renoir Ladies Keep Rowing Boat 6 Colors Eyeshadow Palette, and Seurat Bathers at Asnieres in Paris 6 Colors Eyeshadow Palette.
There are three limited colors of the Van Gogh Classic Sunflowers Matte Lip Mud. You'll also find the Van Gogh Swaying Cypresses Color Correction Powder, Van Gogh Classic Cypresses Marshmallow Sponge 2pcs Set, and the Collectible Clasp Makeup Pouch. The entire collection is a blend of artistry, transcending mere collectibles, and creating a new makeup experience.
Drawing inspiration and sense of aesthetics from the paintings, the packagings feature embossed textures for a unique tactile feel, elegant frames for enhanced visual appeal, and classical color schemes that invite you into a visual feast where art meets makeup. This collection of nine treasures will be available starting at 10:00 AM on October 25, 2023.
Comprising three collectible eyeshadow palettes, three limited-edition shades of Matte Lip Mud, and Color Correction Powder, the collection seamlessly blends artistry, elevating cosmetics into a collectible, immersive makeup experience.
The packaging, with embossed textures reminiscent of artwork frames, provides a tactile connection to the paintings. This series showcases the impact of art on the spectrum of colors, bringing hues from Impressionist masterpieces that have endured for over a century into your daily makeup routine.
The entire FreshO2 × THE NATIONAL GALLERY series features nine exquisite products. We combine three Impressionist masterpieces with FreshO2's classic RIPENED 6-color eyeshadow palette to create eyeshadows, expertly employing matte, shimmer, and pearl finishes to create “Van Gogh Forever Classic Sunflowers 6 Colors Eyeshadow Palette,” “Renoir Ladies Keep Rowing Boat 6 Colors Eyeshadow Palette” and “Seurat Bathers at Asnieres in Paris 6 Colors Eyeshadow Palette” with high extendability and delicate color tones.
The frame (of the packaging) is reminiscent of a fine art collection, with embossed textures that provide an artistic feel. Selected mineral powders, enriched with Moroccan nut oil, jojoba oil, hyaluronic acid, and plant-derived squalane, create a silky sheen and intense color, excellent extendability, and adherence. The palette lets you achieve the ultimate eye makeup look, perfectly showcasing your beauty.
"Van Gogh Classic Sunflowers Matte Lip Mud" utilizes new technology elastic air powder and fine mica mineral powder, giving the lip mousse a jelly-like bouncy texture. The addition of vitamin E and meadowfoam seed oil enhances moisture effect. When applied, it is lightweight and adheres well, providing a matte finish without feeling tightness and with excellent extendibility and color. This product is available in three universally flattering shades: #Fascinated, a cinnamon brown with a milky matte finish, exuding a gentle and sophisticated charm; #Sun, a stunning amber fig shade that brightens your complexion, perfect for warm undertones; and #Passion, a best-seller wine-soaked bean shade that exudes confidence and charm. All three are accompanied by a jelly lip brush. You must collect all of the colors for your makeup collection.
"Van Gogh Swaying Cypresses Color Correction Powder" features ultra-light, fine, and multi-colored mineral powders. A gentle tap instantly blurs pores, giving your skin a soft-focus effect. It ensures that touch-ups won't make your skin appear dull or patchy, maintaining an oil-water balance and a smooth, matte finish all day long. Along with this product, there is the "Van Gogh Classic Cypresses Marshmallow Sponge 2pcs Set." Inspired by the same artwork, it combines the graceful and lively cypress tree lines with everyday makeup tools — marshmallow sponge. These sponges are soft, bouncy, and available for wet and dry use, and they give you an even, smooth and flawless base for your makeup.
The "Collectible Clasp Makeup Pouch” combines the characteristics of the human body's lines with a makeup pouch, presenting a vintage and exquisite accessory. Selected vintage clasp, wide-opening design with a spacious capacity, and the scratch-resistant, dirt-resistant, and water-resistant features make it an absolute must-have makeup pouch for the year!