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The National Gallery
FreshO2 Redefines Our Connections with Century-Old Art Through Makeup: A Collaboration with the National Gallery, London
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FreshO2 Taps Into National Gallery's Collection for Impressionist Art-Inspired Makeup

Beauty brands worldwide, like Taiwan's popular FreshO2, are redefining our connection with museums through exclusive collaborations including makeup, fragrances, nail polish, and more. Working with ARTiSTORY's licensing portfolio, they were able to tap into a collection from the National Gallery, London.

FreshO2 is a Taiwanese brand committed to addressing everyday beauty concerns with a grounded approach. In collaboration with ARTiSTORY, they partnered with the National Gallery, London, celebrating their bicentennial this May 2024. The collection draws inspiration from Impressionist masters such as Van Gogh, Renoir, Seurat, and Cézanne.

The National Gallery

Like the timeless classics displayed in the museum, "FreshO2 X THE NATIONAL GALLERY" sereies perfectly encapsulates collector's dreamy items. This collection includes three worth collecting eyeshadow palettes inspired by paintings: Van Gogh Forever Classic Sunflowers 6 Colors Eyeshadow Palette, Renoir Ladies Keep Rowing Boat 6 Colors Eyeshadow Palette, and Seurat Bathers at Asnieres in Paris 6 Colors Eyeshadow Palette.


Impressionism Inspires Modern Beauty Routines

There are three limited colors of the Van Gogh Classic Sunflowers Matte Lip Mud. You'll also find the Van Gogh Swaying Cypresses Color Correction Powder, Van Gogh Classic Cypresses Marshmallow Sponge 2pcs Set, and the Collectible Clasp Makeup Pouch. The entire collection is a blend of artistry, transcending mere collectibles, and creating a new makeup experience.

Drawing inspiration and sense of aesthetics from the paintings, the packagings feature embossed textures for a unique tactile feel, elegant frames for enhanced visual appeal, and classical color schemes that invite you into a visual feast where art meets makeup. This collection of nine treasures will be available starting at 10:00 AM on October 25, 2023.

Pierre-Auguste Renoir The Skiff - National Gallery London | Artistory Brands
Georges Seurat Bathers at Asnieres - National Gallery London | Artistory Brands
Vincent van Gogh Sunflowers NG3863 - National Gallery London | Artistory Brands

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