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MU 16
British Library
ARTiSTORY Bridges Eras through MU16's William Morris Inspired Glassware
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British Library's William Morris Collection Inspires MU16's New Glassware Collection

In June 2023, ARTiSTORY put together a highly successful licensing program that brought together William Morris from the British Library collection and MU16, an emerging brand in high-end glassware.

Established in 2021, MU16 sought to capture the attention of art-loving, discerning consumers with an appetite for more sophisticated products. To innovate and expand its offerings, MU16 partnered with ARTiSTORY to infuse the essence of arts and literature into a new line of products.

British Library

ARTiSTORY works with the British Library that houses an impressive collection of works by William Morris, a pioneer of the Arts and Crafts Movement.  We selected William Morris’s renowned book "The Story of the Glittering Plain” as the key artifact for design inspiration.

THE ARTIFACT

The Story of the Glittering Plain

”The Story of the Glittering Plain" is celebrated as an early masterpiece of the fantasy genre, narrating the tale of a protagonist's daring pursuit across mystical lands to reclaim his lost love.

The Story of the Glittering Plain by William Morris | British Library × MU16 × ArtiStory
Title of Work: The Story of the Glittering Plain
which has been also called the Land of Living Men or the Acre of the Undying/ written by William Morris ; [ornamented with 23 pictures by Walter Crane.]
Shelfmark: C.43.f.8
Author: Morris, William
Artist/creator: Crane, Walter.
Source: C.43.f.8 Title page

Drawing from the artistic and literary legacy of William Morris, ARTiSTORY team meticulously curated design elements from Morris's oeuvre that resonate with themes of nature and artisanal elegance.

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Our palette of creativity knows no bounds; we’ve worked in diverse industries, encompassing fashion, home goods, consumer electronics, stationery, gifts and restaurants and hotels.

In response to the growing need for successful shopper acquisition, consumer brands and retailers are actively harnessing the power of art and cultural intellectual property for innovative solutions.
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