Smiley x Centre Pompidou x 7CAFÉ
Bringing Joy and Contemporary Art Together Through Coffee Culture
The Challenge
The collaboration aimed to create a unique fusion of the iconic Smiley brand's universal message of happiness, Centre Pompidou's contemporary art collections, and 7CAFÉ's innovative coffee culture. The challenge was to develop products that would authentically represent all three brands while making contemporary art accessible to everyday consumers through familiar coffee culture touchpoints. The partnership needed to bridge the gap between high art and popular culture, creating meaningful connections that would resonate with diverse audiences seeking both cultural enrichment and joyful experiences in their daily routines.
Our Solution
ARTiSTORY facilitated a three-way collaboration that transformed Centre Pompidou's contemporary art masterpieces into joyful, coffee-inspired products featuring the iconic Smiley motif. The collection includes specially designed travel mugs featuring abstract art patterns combined with cheerful Smiley faces, tote bags that blend museum-quality art prints with playful smiley graphics, and limited-edition coffee blends with packaging that celebrates both artistic heritage and positive energy. Each product serves as a cultural ambassador, bringing world-class contemporary art into everyday moments while spreading joy and accessibility. The collaboration demonstrates how cultural institutions can partner with lifestyle brands to create products that educate, inspire, and delight consumers simultaneously.
Project Gallery
