Jack & Jones x Salvador Dalí

The Challenge

Jack & Jones wanted to connect with younger consumers by making world-class art accessible through fashion. The brand sought to differentiate itself in the competitive fast fashion market by blending creativity, culture, and modern style—bringing art to the public in an affordable, trend-savvy way.

Our Solution

ARTiSTORY partnered with Jack & Jones to transform Salvador Dalí's surrealist masterpieces into wearable streetwear. The collection reimagined iconic Dalí artworks as contemporary fashion pieces, translating his visionary artistry into over 50 SKUs that resonated with younger audiences seeking meaningful cultural experiences.

Project Gallery

Project Tags