FILA x Centre Pompidou
Contemporary art meets athletic wear
The Challenge
FILA wanted to elevate its brand positioning by connecting with contemporary art culture and reaching sophisticated urban consumers who value both athletic performance and cultural sophistication. The challenge was to create a meaningful bridge between high art and sportswear that would resonate with culturally aware millennials and Gen Z consumers while maintaining FILA's athletic heritage.
Our Solution
We developed a capsule collection featuring iconic Centre Pompidou artworks and architectural elements, creating limited-edition pieces that bridged sport and art culture through vibrant geometric patterns and avant-garde design aesthetics. The collaboration transformed FILA's athletic wear into wearable art pieces, incorporating the museum's bold architectural lines and contemporary art movements into functional sportswear designs.
Project Gallery
