CHAGEE x Thyssen-Bornemisza National Museum
Celebrating Claude Monet's 'The House Among the Roses' Through Premium Tea Culture
The Challenge
Right in time for Valentine's Day 2025, CHAGEE and the Thyssen-Bornemisza National Museum collaborated to celebrate Claude Monet's painting, 'The House Among the Roses'. This partnership emphasizes themes of love and artistry. CHAGEE aims to enhance its brand by connecting refined tea culture with Monet's beauty. The museum plays a vital role in preserving and showcasing Monet's legacy. The challenge was to create a meaningful bridge between classical impressionist art and contemporary premium tea culture, making Monet's romantic artistic vision accessible to modern consumers through sensory experiences that capture the essence of his masterful use of color, light, and emotion.
Our Solution
ARTiSTORY facilitated a collaboration that transforms Claude Monet's 'The House Among the Roses' into an immersive tea experience that celebrates love, beauty, and artistic refinement. The collaboration resulted in a collection called 'Among the Roses', a premium line of tea beverages inspired by the artwork. This collection invites customers to enjoy a romantic experience, blending the essence of art with delightful flavors. Each product serves as a sensory journey through Monet's impressionist world, featuring rose-inspired tea blends with packaging that captures the soft, romantic palette of the painting. The collaboration demonstrates how classical art can be transformed into contemporary lifestyle experiences that honor artistic heritage while creating meaningful connections with modern consumers.
Featured Artworks & Design Elements
Claude Monet - Master of Impressionism
Claude Monet (1840-1926) was the founder of French Impressionist painting and one of the most influential artists in history. His revolutionary approach to capturing light, color, and the fleeting moments of nature transformed the art world. Monet's garden at Giverny became his greatest masterpiece and inspiration, where he created some of his most beloved works including the famous Water Lilies series.
'The House Among the Roses' represents Monet's mature period, showcasing his mastery of color and his deep connection to the natural world. This collaboration brings Monet's romantic vision into contemporary tea culture, making his artistic legacy accessible through sensory experiences that celebrate beauty, love, and artistic refinement.
The House Among the Roses
One of Monet's final masterpieces, painted in his beloved garden at Giverny. This enchanting work captures the artist's house surrounded by blooming roses in soft, romantic hues that exemplify his mastery of light and color. The painting represents Monet's lifelong fascination with capturing the ephemeral beauty of nature and the changing effects of light throughout the day. Created during his later years, this work showcases his mature impressionist style with loose, expressive brushstrokes that create a dreamlike quality perfect for romantic interpretation.
Impressionist Color Palette
Drawing inspiration from Monet's revolutionary use of color and light, the packaging design captures the soft, romantic palette of 'The House Among the Roses'. The design translates Monet's impressionist brushstrokes into contemporary graphic elements, creating packaging that feels both timeless and modern. Each product in the collection reflects different moments of light from the painting, from the warm morning glow to the soft evening light that bathes the roses in romantic hues.
Garden Romance Tea Experience
The collaboration creates an immersive tea experience that transports customers into Monet's romantic garden world. Special tea ceremonies and tasting experiences are designed to evoke the sensory richness of walking through Monet's rose garden at Giverny. The experience includes rose-scented ambient elements, soft lighting reminiscent of impressionist paintings, and carefully curated tea blends that capture the essence of different roses featured in Monet's work.
Project Gallery
