Luxury Cultural Experience
CHAGEE x Monet
Impressionist tea experience
The Challenge
CHAGEE wanted to position itself as a premium lifestyle brand by connecting tea culture with fine art appreciation.
Our Solution
We developed a limited-edition tea collection inspired by Monet's water lily series, creating an immersive art-tea experience with specially designed packaging and tea ceremonies.
Project Gallery
Project Impact
Product Collection
$1.5M in revenue
Market Covered
Art education programs funded
Brand Impact
40% increase in premium positioning