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The O&B x ARTiSTORY reinterprets four of Van Gogh’s masterpieces—The Starry Night, Sunflowers, Wheat Field with Cypresses, and Almond Blossom.
These designs bring iconic brushstrokes, colors, and textures into everyday fashion. Each pair of flats is crafted with careful attention to detail, allowing customers to wear art with elegance and meaning.
O&B, a leading Thai fashion brand under the Christina Grey Group, partnered with global licensing expert ARTiSTORY to create a limited-edition collection of ballet flats inspired by the works of Vincent van Gogh.
This collaboration highlights how classical art can elevate product storytelling, exclusivity, and consumer engagement in today’s retail landscape.
A standout within the collection is the Starry Night series.
Each pair features a distinct portion of the painting, making every shoe one-of-a-kind.
This scarcity approach adds collector value and encourages impulse buys—two strategies proven effective in limited-edition fashion.
Supported by immersive in-store displays and optimized for digital storytelling, the collection taps into trending topics like “art in retail,” “Van Gogh fashion,” and “heritage branding.”
The result: deeper consumer engagement, enhanced brand prestige, and valuable content for SEO, social media, and online search trends.
ARTiSTORY developed exclusive surface designs under its portfolio focused on preserving artistic integrity and historical storytelling.
With deep expertise in adapting heritage art for modern merchandising, ARTiSTORY ensured the designs remained faithful to Van Gogh’s original vision while aligning with O&B’s brand identity.
